The brief called for a campaign that would position Volkswagen as a reliable and trustworthy brand - one that supports young entrepreneurs in pursuing their dreams.

The campaign featured real individuals sharing their personal journeys to success in business. No actors were used - only authentic stories from everyday people with genuine connections to the brand.

I was involved in creative ideation, selected participants with diverse and inspiring stories involving Volkswagen, and contributed to the development of key visuals.
Agency: DDB