When McDonald's launched its new chicken menu, it needed a campaign to introduce the change. The primary target audience was beef lovers, and the goal was to encourage them to embrace something different.

To make the shift more relatable and appealing, we built the campaign around the idea that change can be fun and exciting. This message was delivered through creative concepts - such as reversing hairstyles and reimagining iconic sculptures and paintings in playful, unexpected ways.

I contributed to the creative ideation of the campaign and the development the key visuals across various platforms.
Agency: DDB