Rexona is a leading deodorant brand in Europe. The brief called for a campaign that would emphasize the high performance of their products.

We developed the MoveCount campaign, built around a mobile app that rewarded users for physical activity. The more they moved - whether it was dancing, walking, or even picking up tennis balls - the more points they earned, which could then be exchanged for prizes.

I was involved in the creative ideation of the campaign, and contributed to the development of video storyboards and app visuals.
Agency: Ogilvy