The Saskatchewan Government needed an awareness campaign to address an important issue in the province. The campaign was also intended for people who were directly affected by the issue.

It focused on individuals impacted by the problem and served as a reminder of the situations they are in. Posters with different messages were placed in high-traffic locations such as restaurants, gas stations, and libraries.

My role was in the creative ideation of the campaign. I also worked on the visualization of the ideas.
Agency: Brown Communications Group