Big Shock is a popular energy drink in the Czech Republic.
The brief was to develop an idea that would motivate people to step out of their comfort zones.

This led to the launch of the "Challenge Accepted" campaign, which presented fans with bold activities - like singing on stage or escaping from a scary room. The campaign ran across social media and television.

My role involved creative ideation and the development of various challenge scenarios for participants. I also contributed to the visual design for both social media content and the campaign’s landing page.
Agency: DDB