Krušovice is one of the most well-known beer brands in the Czech Republic.
As a sponsor of the Hockey World Championship, it needed a campaign that would introduce this partnership in a fun and engaging way.

The result was the campaign “Your Championship, Your Kingdom,” which built on the brand’s already existing slogan, “Your Kingdom.”

My responsibilities included creating storyboards for videos, as well as developing key visuals for both print and digital platforms.
Agency: DDB